“Snow Journey” is a special franchised one way walkthrough experience, whereby visitors make a discovery tour to several Alpine countries. Each country is themed with specific national landmarks and sceneries and contains a number of fun snow & ice rides and attractions. Entrance and exit is through the merchandising shop. The reception is themed as airport check-in counters, where people purchase their flight tickets to the Alps. Subsequently they pass through a 4D theatre for a virtual flight to Innsbruck airport.